#V8 supercars racing reference driver
#V8 supercars racing reference full
#V8 supercars racing reference series

The pricing for the TV rights is obviously not being set correctly by the Supercars championship. Yes you could argue that the sponsors of the Supercar teams do not benefit from their sponsors being shown in the UK because they are based in Australia.īut the TV channels who broadcast sports in the UK can make money from showing the races, their problem must be that the money the Supercars Championship is asking is too much to allow them to breakeven with advertising during the races. For example in the UK it is not possible to see the Supercar championship on TV. The sport needs to be in front of more people, the money the championships asks for TV rights has to fall. Australian Supercars making money cannot be the top priority.

#V8 supercars racing reference series

Yes they are in it to make money but they can only make money if there are teams competing in the series and teams will only compete if the can make money or at least break even. The Supercars championship has got its priorities backwards. Working our way backwards through the Five Whys Why 5 If the teams are losing money the series is not popular enough to support the cost of competing. Teams compete in the Australian Supercars Championship to make money for their title sponsor or for the companies that advertise on the team’s cars.įor sponsorship to be successful there needs to be enough people watching and caring about the sport. V8 Supercars is firmly in the second category. This is dependent on the exposure that the teams and the race series get. The teams can make money for their owners ie naming sponsorship of the team eg Penske or the team makes money from sponsor revenue.

#V8 supercars racing reference driver

This is dependent on the owner driver having enough moneyĢ. There are two reasons why teams compete in a racing championship.ġ.They do it for the love of the sport – This can only be done if the cost of competing in the championship is low. Without the teams there is no race series. This is not a sustainable business model. The result of all these factors is the championship organisers making the money with the teams losing money. The track side sponsorship is insufficient V8 Supercars want to maximise their income V8 Supercars inflexible with timing of races Why 5? Rules, regulations not suited to good racing Around 32 million AUD per year for Australian limited free to air rights

V8 Supercars demand too much money for TV rights. Not enough news coverage of series worldwide Why 4? Time of races not conclusive to live race coverage around the world.

#V8 supercars racing reference full

Not available to enough people, Free to air TV in Australia only shows some races, subscription channels show full calendar, expensive online product for live races only (Kayo). Sponsorship money insufficient to cover costs Teams lose money competing in the Supercars championship Why? In this article we look at the fundamental reason as to why teams competing in the Supercars championship lose money and suggest some solutions using the Toyota 5 Whys method. V8 Supercars (Supercars Australia) teams lose money according to Paul Morris and Russell Ingall on their Enforcer and the Dude TV show.